Overview
Califfo Beautique Hotel is a mountain retreat nestled among dramatic peaks and winding alpine trails. We partnered with them to create a complete rebranding of their visual identity, redefining the brand across every touchpoint while preserving its authentic connection to the landscape and local heritage. The entire identity revolves around a bold, contemporary visual language inspired by the surrounding mountains, bringing clarity, character, and warmth to the guest experience while giving the hotel a distinctive presence that feels both timeless and unmistakably modern.
Califfo Beautique Hotel is a mountain retreat nestled among dramatic peaks and winding alpine trails. We partnered with them to create a complete rebranding of their visual identity, redefining the brand across every touchpoint while preserving its authentic connection to the landscape and local heritage. The entire identity revolves around a bold, contemporary visual language inspired by the surrounding mountains, bringing clarity, character, and warmth to the guest experience while giving the hotel a distinctive presence that feels both timeless and unmistakably modern.
CLIENT
New York Jets
YEAR
2022
DELIVERABLES
Social, Digital Ad Placements, Physical Event Signage, Invitations
ROLE
Creative Direction, Designer, Print Production Coordinator
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