Overview

Califfo Beautique Hotel is a mountain retreat nestled among dramatic peaks and winding alpine trails. We partnered with them to create a complete rebranding of their visual identity, redefining the brand across every touchpoint while preserving its authentic connection to the landscape and local heritage. The entire identity revolves around a bold, contemporary visual language inspired by the surrounding mountains, bringing clarity, character, and warmth to the guest experience while giving the hotel a distinctive presence that feels both timeless and unmistakably modern.

Califfo Beautique Hotel is a mountain retreat nestled among dramatic peaks and winding alpine trails. We partnered with them to create a complete rebranding of their visual identity, redefining the brand across every touchpoint while preserving its authentic connection to the landscape and local heritage. The entire identity revolves around a bold, contemporary visual language inspired by the surrounding mountains, bringing clarity, character, and warmth to the guest experience while giving the hotel a distinctive presence that feels both timeless and unmistakably modern.

CLIENT

New York Jets

YEAR

2022

DELIVERABLES

Social, Digital Ad Placements, Physical Event Signage, Invitations

ROLE

Creative Direction, Designer, Print Production Coordinator